Australian business websites have morphed from optional business tools to absolute necessities, so how much does your website design cost in Australia in 2021?
When you think about it, a good website is undoubtedly one of the most important promotional tools your small business can have.
With increased internet usage, a website becomes the first point of contact for clients looking for businesses in your field. This is not its only use, however. A good website adds credibility to your business, allows you to be at par with competitors, and delivers a consistent stream of leads if marketed properly.
As with all other business decisions, the cost is a huge factor. So, just what is the cost of a website in Australia in 2021?
What Does Website Design Cost in Australia?
Unfortunately, there are too many variables in website construction that determine what the average cost of website design for a small business in Australia might be.
Some of these are:
- Internal agency rates differ from one agency to the next. Getting your website done by an agency abroad will also yield different costs than getting an agency in Sydney
- Different agencies in Sydney will have different rates as well
- The type of website you are looking for in terms of functionality and design
- The size and complexity
Here are specifics to keep in mind when thinking about website costs.
- The Type of Website You Want
Business websites can be classified as:
Business site for conversion
A business site for conversion is geared towards getting a constant flow of customers. For a website to accomplish this, it needs to be polished, with an appealing portfolio layout.
If you are in the service industry, this is an excellent website to have.
Easy website for small businesses
If you are a small, local business, this can work just fine. It’s also ideal for companies that are looking to sell their products online. The site is used as a marketing tool, after which prospective customers can take further action or come to your physical stores for actual transactions.
E-commerce site
An e-commerce site is for businesses looking to not only advertise but also sell, process sales, and take payments online.
Ecommerce sites include specialised features, including product catalogues, payment gateway, shopping cart functions, live charts, payment systems icons, and many more. The final website development price will factor in all these elements.
Custom website design
For larger businesses, you need more specialised sites with custom designs and features that allow you to meet client needs closely.
Depending on your specific needs, you might need to include plugins, innovative web applications, and high-level database integration.
This list should help you determine the best site for your enterprise early on.
- Australian Business Domain
A domain is not to be confused with a website hosting service. A domain name is the address of your website. Customers will type this in the URL bar to enter your website.
The most common domain name is .com or .com.au in Australia. Other domain names include .org, .net, .info, .tv and more. Most domain names will cost from A$10 to A$50 and yearly subscriptions.
If you are running an e-commerce site that handles payment information and client user names and passwords, An SSL is required. An SSL (Secure Socket Layer) certificate is installed once you have a domain and have set up the entire website.
Once everything is set up, you will see the HTTP information and a padlock next to your URL. SSL can cost you from as little as A$10 per year to A$200 to A$300 a year. Some hosting companies will offer clients this for free.
- Web Hosting in Australia
Web hosting for conversion and small enterprises costs an average of $55 monthly. For customised sites for larger organisations and e-commerce businesses with additional features, the cost is higher than this.
The key considerations are security, responsivity, performance, level of support, and maintenance required.
- Custom vs. Template
If you go for simple design templates, it will not cost your business much. However, the more customised options you want for your site, the more you will pay to the developer or agency.
These costs range from $500 to $10,000 depending on how much customisation you are looking at.
Your Australian web design agency should discuss the various options and costs to achieve the site you are looking for.
Some of the expenses you would be looking at include:
- Premium plugins often go for A$100 to A$200
- Stock photos at A$50 to A$200
- A$500 to A$1,500 for a custom company logo
Some agencies offer different packages with most website options included, so you pay for full service instead of making individual payments and purchases.
A good agency will also look to balance costs Vis a Vis a site that best supports your business.
- Website content
For your business to remain competitive and ideally give you an edge over competitors, SEO is key.
With all the businesses on the internet, good SEO is what helps your business become more visible. Increased visibility means increased opportunities for conversion, which then translates into more profits.
SEO costs between $300 and $10,000 monthly. The figure will depend mainly on how much new content you want at what frequencies, whether it will be optimised, and how experienced the writers you pick are.
- Website Design Prices In Australia: UX and UI
When estimating website design prices in Australia, UI and UX must be considered.
UX essentially speaks of the experiences visitors to your site have. UX design takes into consideration all elements of a site that inform this. The end goal is to ensure site visitors have a great experience. This means they will churn less, visit the site more and stay on the site longer.
UX can therefore be said to be less about aesthetics and more about functionality. A visitor should be able to navigate your site and accomplish their goals with ease.
UI, on the other hand, encompasses the look and feel of a website. This means taking every aspect of design into consideration to ensure the design is as intuitive as possible. This means topography, buttons, icons, spacing, colour schemes, and responsive designs.
Australian small business website designers will charge between A$300 and A$10,000.
Looking for A New Site?
As you have seen, creating a new site is a lengthy process with a myriad of decisions to be made. We can recommend you contact Bam studio, which is a reliable web design agency based in Sydney and have developed specialised packages for different businesses, from starter sites to full-fledged e-commerce sites.
Let them help you create a website to take your business to the next level.